In all of its geographies, Cromology implements local actions designed to promote education and culture, to support associations, and to favour a social and solidarity economy.
Some of the initiatives supported across the regions:
In Morocco, a program is in place since 2015 to renovate rural schools through skills volunteering and paint donations. Some twenty schools and over 5,000 students have benefited from this initiative and from the distribution of school supplies.
In Spain, AECC (Asociación Española Contra el Cáncer) has been supported since 2016, either through solidarity “product sharing” promotional campaigns (part of the sales profits are donated to AECC), or through paint donations.
In Italy, donations of money have been made to charitable associations Rise Against Hunger Italia Onlus (helping vulnerable African populations) and Sonda Società Cooperativa Sociale Onlus (supporting families with children with disabilities).
In Portugal, donations of products have been made to charitable associations, volunteer Fire Brigades, local sport associations & clubs, schools & kindergartens, an animal protection association and the Municipality of Loures, for social activities, including street art painting as part of the restoration of social districts.
Promoting art and culture is also a strong priority, with for example the following initiatives:
• Tollens has partnered with four museums in France: Musée d’Orsay (Paris), Musée de l’Orangerie (Paris), Cité de l’Architecture et du Design (Paris) and Musée de la Piscine (Roubaix).
• Zolpan is a long-term partner of CitéCréation, the world leader in painted murals. It specifically contributed to the “Mur des Canuts” mural in Lyon, France, the largest trompe-l’œil fresco in Europe.
• Cromology Italia supports artistic projects every year. In 2020, it sponsored the initiative of the artist Fabrizio Da Prato, a specific installation in Viale Toschi – Parma, the Italian Capital of Culture 2020.
• It also supports the artist Dale Art Heritage who created The Walk of Peace, a Guinness World Records as the longest painting by an individual – 5,310 meters.
Similarly, Tollens and Zolpan sponsor Urban Art projects: temporary or permanent frescoes created in Lyon by the Blast Art collective (Zolpan) or in partnership with a shared studio space focused on Contemporary art in the Pays de Gex region (Tollens).