Almost 100 R&D engineers and technicians work in the 5 Group’s laboratories. And, thanks to them, nearly 20% of Cromology’s sales consist of products that have been developed within the last three years.

In addition to develop new products, R&D Teams carry out other tasks:
– guaranteeing the consistent paints production quality. A paint will be subjected to a total of twenty different tests. Teams will verify its viscosity, its opacity, its whiteness for a white paint, thickness as well as the film’s cleanness.
– handling complaints or nonconformities issued by clients.
– testing and approuving raw materials as alternatives or raw materials bringing a new funtionality to the paint.
– certifying the quality of color offer’s tints.

Trade customers, craftsmen or painting companies, need products that are ever faster and easier to use in order to increase their productivity and improve their work conditions.

Cromology provides them answers.

For example, applicators increase productivity significantly thanks to solutions like our long-distance spray paint & airless plaster systems, and our light fillers with improved ease and comfort of use. Also light-weight interior and facade paints’ ranges contribute to protect the health of Pros thanks to a easier handling reducing arduous work. For example, a 15 Liter can is lighter between 5 and 8 kg in comparison with a classic can, depending on product. 

Master builder customers and end users look for products that are increasingly environmentally friendly and contribute to their comfort and day-to-day wellbeing, without compromising on technical excellence.

Cromology provides them answers, for example, with its ranges of paints designed to reduce indoor air pollution.

The composition of a paint

Paint is made from five main raw materials. The ratio of those materials depends on the type of paint, such as matt, gloss, satin, tintable, white, tinted, acrylic and alkyd.

The first material is the binder, which often contains a polymer resin for binding the different components together and producing a protective film that adheres to the substrate.

A solvent is added, which often tends to be water! Solvents are especially used to fine-tune the paint’s application properties.

Pigments are then incorporated into the mix to produce a bright, coloured and opaque finish.

Fillers are also added. Minerals are used in most cases, including chalk and talc. Fillers influence the paint’s viscosity, strength and optical properties.

Additives are the final ingredient in the recipe. They also happen to be the most varied category! Depending on the required type of paint, additives can be biocides, UV stabilisers and anti-foaming agents. Most of the time, a combination of several products will be used.

As a responsible paint formulator, Cromology is committed to a CSR drive around 5 key issues with a roadmap up to 2023.

CSR Vision

  • Human Resources
  • Business Ethics
  • Health & Safety
  • Environment
  • Paints & Colors