Cromology the art of professional painting

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Materis Paints rebrands as Cromology and sets its sights on new challenges.

A world player in the decorative paint sector with iconic brands including Tollens and Zolpan in France, MaxMeyer in Italy, Revetón in Spain and Robbialac in Portugal, Materis Paints has unveiled its new brand identity. Renamed Cromology, the group is writing a new chapter in its almost 250-year history.

The name Cromology reflects the group’s desire to embody the collective mission of all of its commercial brands: sustainably protecting and beautifying our environments. By combining colour with science and bringing together the highest levels of technical and aesthetic expertise, Cromology turns professional painting into an art form.

The name Cromology was created as an expression of the group’s identity and the commitment of all of its brands to a clear vision: the art of professional painting. In Ancient Greek, the name literally means ‘the science of colours’, and it creates a simple image for the imagination to add to.

The minimal logo is rectangular with a classic, timeless font and is both futuristic and reminiscent of ancient writings at the same time. The Cromology logo is black and white in order to enable its commercial brands to use the power and variety of colour.

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Our reference projects

“Les orgues de Flandre”

Group of buildings including the highest inhabited building of Paris, (19th arr)

ETICS, Armaterm poudre roche, Zolpan

“Mur des Canuts”

Europe’s largest outdoor trompe l’oeil fresco (1,200 m²), 300 colours used
Lyon, France
CITECREATION
Paint for renovation: Zolpan

Casablanca Cathedral Gardens

Installation consisting of three series of temporary arches
In-situ work
Casablanca, Morocco
Artist: Daniel Buren
Paint: Arcol

Quirinal Palace

Courtyard of Honour
Rome, Italy
Paint for renovation: Settef

Musée d’Orsay

Partnership since 2011
Paint: Tollens

Exterior of the Museo Reina Sofía

(20,000 m²)
Madrid, Spain
Paint for renovation: Revetón

Grande Hotel do Luso

Spa town of Luso, Portugal
Architect: Cassiano Branco
Decorative Paint: Robbialac

Imagine Institute

Europe’s largest Research Centre for Genetic Diseases
Paris, France
Paint: Tollens

Torre Agbar

144m, 38-storey building, 40 different colours
Barcelona, Spain
Paint: Revetón et Alp

Palazzo Pfanner

Lucca, Italy
Paint for renovation: Settef

Student Housing

Oullins, France
ETICS, Reflective Pigments: Zolpan

Residential building with 200 apartments

Thermal insulation, 17,000 m²
Toulouse, France
External Thermal Insulation Composite Systems: Plasdox

Royal Tropical Institute

Ceilings
Amsterdam, Netherlands
Paint for renovation: Classidur

Trindade metro station

Porto, Portugal
Paint for renovation: Viero

Volkskundemuseum

Exhibition room walls
Vienna, Austria
Paint for renovation: Classidur