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BrandsInnovation

A facelift for Italy’s most famous paint: Ducotone becomes Ducotone 1948

By 30 June 2015No Comments

The first washable paint in the Italian market, Ducotone, has been the most famous paint brand in Italy for 65 years.

Cromology’s R&D team revisited its formula in 2014 and today, Ducotone 1948 combines its traditional qualities (high opacity, washability, anti-drip property) with the properties expected from a modern paint (easy application, low odour, environmental friendliness).

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